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As first exclusive beauty sponsor, brand is going big on site with activations.
July 16, 2018
By: Christine Esposito
Editor-in-Chief
Soap & Glory has executed a deal to become the first ever exclusive beauty sponsor for all 2018 Tough Mudder North America Challenge events. The sponsorship kicks off this month with activations at more than 25 Tough Mudder events across the US that will continue through November. The beauty brand will take over the shower and locker rooms and transform them into a tropical pink oasis inspired by their newest bath and body fragrance family, Call of Fruity. Soap & Glory will also ...
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